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Hey guys, happy 16th anniversary to Kingdom Hearts! I would like to discuss today or bring to your attention something that I have noticed for some time. Something that I have noticed about Square Enix marketing strategy possibly since D23 Japan back in 2015. Now it's fair to say you could apply this method to any game developer and other games which also have sparse news or take a longer time to release. But I think we all wanted to just see something, anything for the Kingdom Hearts 16th anniversary. Don't get me wrong I'm not being ungrateful and I don't think it's a huge deal that we didn't receive anything but I think we all just wanted to see - something. I know, "we're not entitled to anything but the game" but I think you are well with in your right to just expect - something. Since Nomura acknowledged the past two anniversaries and this is the year of KH3's release. So I theorise that Square Enix have this marketing 'strategy' where they will bring you to your low and I think this is much more clearer with the non-existent marketing of Final Fantasy VII Remake. Square Enix will announce something early for their business investors and fan hype and then not show the game again for a considerable amount of time until it's polished and closer to release. But what I feel they do intentionally to create greater hype for their games is to bring the gamer to their absolute low. Where they make you feel very disappointed when it's acceptable to expect to see the game at a certain time. My examples are the D23 Japan 2015 fan-event when they eventually showed the KH3 trailer a month later, Final Fantasy VII at E3 2017 and this Kingdom Hearts anniversary event. The fact that Square Enix did not even acknowledge the anniversary this year seems quite odd. My personal take on it, whether it's intentional or not, is that Square Enix will bring you to your low and then when they do show something off your hype and gratitude is alleviated way past than what it normally would be - an excitement whiplash - just because you felt that low. Now my theory is that they did not mention the anniversary because we - may - be getting a trailer at the KHUx fan event next month. That way, yet again, it creates a greater level of hype than what it normally would because we didn't receive anything for the anniversary nor did it get mentioned. So I know my hype and gratitude for KH3 is going to be much higher when they do show it again. I feel as though this is something that I've been wanting to basically get off my chest and this is probably the last opportunity to do so. I don't mean to sound like I'm being ungrateful because the footage they have shown has been very cool but unfortunately due to it's long development time the trailers have been too sparse for my liking. From now on though I believe it's going to be clear sailing until the games release especially from the start of E3. So it means no worries, for the rest of my days, it's my problem free, philosophy. This is just something I wanted to give my personal thoughts on as I feel like the 16th anniversary was the final and most appropriate time to do so after not receiving anything. Thanks for reading!