You think so? I don’t think they’re terrible, but none of them have been particularly interesting trailers in my opinion. Most of my interest when it comes to FF16 is due to it being a FF game and a game with input from the FF14 guy everyone loves. But the trailers themselves haven’t shown any truly interesting hooks.
Closest thing to a hook for me is probably playing as summons, which is a neat idea, but what they showed in the trailers is pretty bland.