Why Nomura, Hashimoto, and company say "please be excited" (opinion)

[KingdomHearts3 2,591]

I was just thinking and was on a thread recently and Transcendent Key told me we could only "hype up" for KH3. Now if you know me, I treat the word hype like it were a poison or dangerous chemical because of my experience seeing hype being put out of context and hearing from people who had too much of it for weeks. It came into my head that Hashimoto and Nomura and company always say "please be excited". Now, we all know the history of that saying and have come to deride and mock it here and there. However, I realized that they are saying it for a very good reason. They are not stupid and they have lives of their own. They probably have seen rants over a title "not living up to hype" many times and when people say "all aboard the hype train" and sayings like that on the internet many times. Those only feed the hype more and enables people to have a ridiculous amount of hype and therefore have unreasonable and unrealistic expectations for a title. Therefore, the experience a fan has is ruined and the fan gives an unreasonably negative review put simply: "fails to live up to hype". They say "please be excited" to fight against the insanity of over the top hype and development of unrealistic expectations. They know that the more people be excited and not expect, the more good reviews and good experiences fans will have. This is why they always say "please be excited".

 

This is my opinion and why I believe they say "please be excited". Tell me what you think and comment.

[MythrilMagician 6,963]

From my opinion hype is practically cancer. There is so much of it toward a particular thing, which then leads to disappointment and possibly even resentment. People begin to hate the company because what they produced doesn't like up to their expectations. Now excitement is different. It's your own personal feeling towards said thing and your portrayal of it, could be different to all the adverts that hype the said thing. 

[RikuFangirl2008 1,368]

To be honest "hype" doesn't exist in my book of words. Honestly, it's one of the very vocabularies of today I despise. 

 

I just say: "I'm excited!" It saddens me that when people builds up the "hype", they are expecting what they are expecting shown in a trailer per se. 

 

I take the whole phrase: "Please be excited" as a means to be patient WHILE being excited. Just wait till the time comes. Cause (my opinion) just being red hot mad, demanding them to bring a trailer out just because a group of special people saw it behind closed doors, and one's know doggone well that the game company don't have anything prepared, won't cut it. If they want something, they will have to wait. 

 

And then when "said" trailer comes, you have a lot of people happy and excited over the trailer, and you have a bunch of people saying that the trailer sucks, because there isn't a certain something there, or what's wrong with the worlds? they don't look done, what's wrong with the running animation?, etc.

 

In the end, there is nothing I can do, They can be mad all they want. 

Edited April 14, 2016 by RikuFangirl2008

[Hero of Light XIV 2,381]

Or you know they just want you to be excited.

 

To be honest I think it's ridiculous how often people are trying to "anti-hype" the term hype...if that makes any sense.

 

Yes, too much of it can be a bad thing, as with anything. But too little of it could spell disaster as well. If it is a good game but nobody is paying attention to it, it will fail to make a successful return for all the funds it spent just to be born.

 

And really, what is "being hyped" but to be EXCITED? There's no difference, it's literally being really energized in anticipation for something that you're almost certain about having a positive experience with. When they say "Please be excited" it literally means just that, be excited for this game. Now granted, they aren't MLG air-horning it with the typical "WOOOOOOOOOOOOO GIT HYPED BRO!!!!!!" attitude that almost anyone with some degree of cynicism hears or imagines whenever they even read the word "hype", it's just a very humble very sincere promise of "we've got something great to show you, please be patient." In a way, it's a very Japanese way of saying it.

 

Do you see what I'm saying here? They're telling you to be hyped, but not in the same way that we tend to overblow things here. Hype is not a toxic disease. It's not a dangerous chemical that will make your hair fall out. It's not a plague on humanity that will only continue to consume and blind everyone's frontal lobes until all they can do is just blindly get over-amped over every little Transformers trailer and whatever other empty promise example you can think of. It's just a modern slang for excitement, and as such it is a necessary part of culture. It just so happens that there can be too much of it and too little as well. It's a part of life, and like all things in life, there needs to be a practical balance of it, otherwise things tilt the wrong way, no matter which direction it's in.

 

So if you see me groaning at someone saying "UGH, I'm sick and tired of all this hype going around!", well, here's my reasons for doing so.

[BlankShell 638]

Or you know they just want you to be excited.

You mean the creators and workers of a game want you to be excited about a product they spent many hours/days/weeks/months/YEARS making? The horror!It's such a simple and innocuous phrase that a lot of game developers say. I wouldn't read too much into it.

[clatter411 75]

Well there's nothing wrong with hype. People should get excited for a game they want to play. The only thing is, when people bios up this image of perfection in their head and recruit everyone else to do the same, everything falls apart. So people just need to learn to be excited without gettong unrealistic perceptions of what the game "should" be. I mean, I've been waiting for kh3 since 2005 and while I'm certainly excited and hyped for it, I'm very much aware that it could be a piece of crap, or maybe it'll be "just okay". Just make sure to keep your perceptions of what it should be in check.

[Nero Kunivas 3,046]

Hype has become its own culture, appropriately named "Hype Culture" ha ha, and it is literally the. Worst. Firetrucking. Thing. In Media. EVER.

 

The term "Hype" has been poisoned by its very culture, which is excessive excitement, absurd expectations and the constant spouting of oh so familiar phrases like: "THE HYPE IS REAL!", "ALL ABOARD THE HYPE TRAIN!" and of course; "GET HYPED!". All of which leads into massive amounts of disappointment stemming from overblown expectations, which is followed by resentment of the company for not "living up to the hype".....ugh.

 

"Please be excited." is a phrase I like however. It's calm, to the point and makes more sense to me for people to be merely, excited, interested and loyally following what's going on with said game, rather than screaming about how hyped they are and foaming at the mouth like a rabid squirrel down the street, past the shops to your left, hiding in a corner. Don't get to close, they bite.

 

In summary: Hype is toxic, needless and ruins reviews, expectations and just general opinion of a release, Video Game or otherwise, and it needs to go. Just react to things like a normal human being would do rather than a horde of Thralls screeching their heads off towards the barrel of my Party Crasher+1. Or my Bad Juju. () 

[Aang 649]

Hype simply blows things way out of proportion and has fans expecting so much the longer it is allowed to build. And they aren't wrong, it is rather cancerous. 

[KingdomHearts3 2,591]

Or you know they just want you to be excited. To be honest I think it's ridiculous how often people are trying to "anti-hype" the term hype...if that makes any sense. Yes, too much of it can be a bad thing, as with anything. But too little of it could spell disaster as well. If it is a good game but nobody is paying attention to it, it will fail to make a successful return for all the funds it spent just to be born. And really, what is "being hyped" but to be EXCITED? There's no difference, it's literally being really energized in anticipation for something that you're almost certain about having a positive experience with. When they say "Please be excited" it literally means just that, be excited for this game. Now granted, they aren't MLG air-horning it with the typical "WOOOOOOOOOOOOO GIT HYPED BRO!!!!!!" attitude that almost anyone with some degree of cynicism hears or imagines whenever they even read the word "hype", it's just a very humble very sincere promise of "we've got something great to show you, please be patient." In a way, it's a very Japanese way of saying it. Do you see what I'm saying here? They're telling you to be hyped, but not in the same way that we tend to overblow things here. Hype is not a toxic disease. It's not a dangerous chemical that will make your hair fall out. It's not a plague on humanity that will only continue to consume and blind everyone's frontal lobes until all they can do is just blindly get over-amped over every little Transformers trailer and whatever other empty promise example you can think of. It's just a modern slang for excitement, and as such it is a necessary part of culture. It just so happens that there can be too much of it and too little as well. It's a part of life, and like all things in life, there needs to be a practical balance of it, otherwise things tilt the wrong way, no matter which direction it's in. So if you see me groaning at someone saying "UGH, I'm sick and tired of all this hype going around!", well, here's my reasons for doing so.

But you see, remember the "hype" from last year's D23 Japan? People were expecting, yes expecting, a trailer shown at the event to be made public. When it didn't happen, people on the internet trashed SQEX saying they hate their fans, don't care about them, and so on. Even on here, I saw people make threads about that for WEEKS. Hype is basically a gateway to people making unrealistic expectations and then too many people disappointed. Yes, none is a bad thing, but they say to be excited so it isn't the other way around. Too much hype and too little of it are bad, but be excited is the right balance. That's why they say "please be excited". Whenever anyone, whether it's on here or on the internet, keeps on saying anything related to hype, they just feed the insanity more. Nomura and company say to be excited to fight against it. They want the oat satisfied fans as possible.

[kingofnowhere 70]

Well, I see things thru a different point of view. I believe they say it because almost every time they speak about these titles the news aren't that nice. Or they don't say nothing at all. 

 

So the lack of info or the lame info they provide apart of the trailers they rarely show are so frustrating and disrespectful that they have to plead for our expectation.

 

It's a shame.

[AzureAce 544]

Hype is fine in reasonable quantities. But overhyping heightens the expectations which is never a good thing.

 

In the words of HMK. "Hope for the best but expect the worst."

[Hero of Light XIV 2,381]

But you see, remember the "hype" from last year's D23 Japan? People were expecting, yes expecting, a trailer shown at the event to be made public. When it didn't happen, people on the internet trashed SQEX saying they hate their fans, don't care about them, and so on. Even on here, I saw people make threads about that for WEEKS. Hype is basically a gateway to people making unrealistic expectations and then too many people disappointed. Yes, none is a bad thing, but they say to be excited so it isn't the other way around. Too much hype and too little of it are bad, but be excited is the right balance. That's why they say "please be excited". Whenever anyone, whether it's on here or on the internet, keeps on saying anything related to hype, they just feed the insanity more. Nomura and company say to be excited to fight against it. They want the oat satisfied fans as possible.

I think you missed my point in that "hype" and "excited" are essentially the same thing, one is just a more modern and westernized way of saying the exact same thing. You still seem to think that the word itself is poisonous, and I'm telling you it's pretty ridiculous to put the blame on a word like that. It's not in the fact that they said "please be excited", it's in HOW they said it. They were humble, they were calm and encouraging. They were saying "be hyped" in a very level mellow way. They weren't saying "YO GIT EXCITED EVRYBODY!!!!!!!!!!!!" or "Eh, you'll see it when it comes out, don't get your hopes up tho", they were basically being as neutral as you can with it. My point is not that hype is dangerous no matter what, it's how it is used that matters, LIKE LITERALLY ANYTHING ELSE. And yet you keep referring to it as a "gateway" when in reality the simple truth is that fans have always gotten carried away before the term "hype" was even coined. To call "hype" by definition poisonous is basically the same thing as saying that what Square Enix is telling everyone is to get over-excited to the point of overblown expectations.

[Headphone Jack 1,147]

what different between saying "I'm so hyped for this game," and "I'm so excited for this game"

or are you suggesting that they're using word games to manipulate our reactions to the final product? 

 

personally i wouldn't read too into it. "Please be excited" sounds like a more business or formal way of saying "Get hyped!" i can't imagine a rep from SE saying in a really energetic voice, "Get hyped for Kingdom Hearts 3!" I can, however, imagine a rep from EA or Ubisoft saying that.

[KH4Real 749]

Please people Please.

[KingdomHearts3 2,591]

I think you missed my point in that "hype" and "excited" are essentially the same thing, one is just a more modern and westernized way of saying the exact same thing. You still seem to think that the word itself is poisonous, and I'm telling you it's pretty ridiculous to put the blame on a word like that. It's not in the fact that they said "please be excited", it's in HOW they said it. They were humble, they were calm and encouraging. They were saying "be hyped" in a very level mellow way. They weren't saying "YO GIT EXCITED EVRYBODY!!!!!!!!!!!!" or "Eh, you'll see it when it comes out, don't get your hopes up tho", they were basically being as neutral as you can with it. My point is not that hype is dangerous no matter what, it's how it is used that matters, LIKE LITERALLY ANYTHING ELSE. And yet you keep referring to it as a "gateway" when in reality the simple truth is that fans have always gotten carried away before the term "hype" was even coined. To call "hype" by definition poisonous is basically the same thing as saying that what Square Enix is telling everyone is to get over-excited to the point of overblown expectations.

Okay, now I see your point and pretty fair. I slightly disagree what you say about how hype is defined and used in Nomura's context, but we'll agree to disagree.

[Hero of Light XIV 2,381]

Okay, now I see your point and pretty fair. I slightly disagree what you say about how hype is defined and used in Nomura's context, but we'll agree to disagree.

I guess, I just don't like it whenever somebody "one-sides" a term like that. It has multiple connotations, it's a fallacy to define it only by it's negative merits.

[KingdomHearts3 2,591]

I guess, I just don't like it whenever somebody "one-sides" a term like that. It has multiple connotations, it's a fallacy to define it only by it's negative merits.

Fair enough. You do have to admit though that hype has been used in a negative way. I mean that it has been used to make unreal expectations and unreasonable disappointment. I guess the term has been used so often in that sense and as a way to say something disappoints, Nomura and company say to be excited to soften up the term and/or to say be excited, but don't be overexcited and make unrealistic expectations.

[Hero of Light XIV 2,381]

Fair enough. You do have to admit though that hype has been used in a negative way. I mean that it has been used to make unreal expectations and unreasonable disappointment. I guess the term has been used so often in that sense and as a way to say something disappoints, Nomura and company say to be excited to soften up the term and/or to say be excited, but don't be overexcited and make unrealistic expectations.

Honestly I think they were saying that before they even knew what hype was...before hype was actually a thing we said all the time even.

[KingdomHearts3 2,591]

Honestly I think they were saying that before they even knew what hype was...before hype was actually a thing we said all the time even.

Heh, you could be right.

[Takuya 49]

To be fair to hype, it does create some spectacular release day/week sales. Virtually unsustainable, and usually drops off hard, but it's nice for those first few days.

Yeah, that's right, I defended hype. SUE ME please don't i'm broke and can't afford legal fees

 

You're quite right that hype is pretty toxic, and can often ruin an otherwise perfectly fine game.

 

[MythrilMagician 6,963]

To be fair to hype, it does create some spectacular release day/week sales. Virtually unsustainable, and usually drops off hard, but it's nice for those first few days.

 

Yeah, that's right, I defended hype. SUE ME please don't i'm broke and can't afford legal fees

 

You're quite right that hype is pretty toxic, and can often ruin an otherwise perfectly fine game.

 

 

Yes, because it increases expectations. Hence all the disappointment upon release.

[Captain Swagblader 280]

I'd like to say, that I am a person who hypes games up a lot. However, I am never disappointed, because I don't expect much. And then I get amazed, at how awesome the game is. I've learned to separate hype and expectations...

[KingdomHearts3 2,591]

I'd like to say, that I am a person who hypes games up a lot. However, I am never disappointed, because I don't expect much. And then I get amazed, at how awesome the game is. I've learned to separate hype and expectations...

Behold, the model for a person balancing excitement and expectations. They should use you as a model for what to do when it come to major titles.

[Takuya 49]

Yes, because it increases expectations. Hence all the disappointment upon release.

Quite right. Often it raises expectations beyond what would ever be possible to achieve, even if the game was literally flawless and innovative in every way.