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`The birth of Kingdom Hearts -- elevator story
From the words of an executive, that I had to source up from an old KHI forum post.

"The idea for Kingdom Hearts came about when producer Shinji Hashimoto met with a Disney executive in an elevator; Square and Disney had previously worked in the same building in Japan. The production team was composed of over one hundred members from both Square and Disney. The game began development in February 2000 and originally focused more on the gameplay with a simple story to appeal to Disney's target age range. After executive producer Hironobu Sakaguchi told director Tetsuya Nomura the game would be a failure if it did not aim for the same level as the Final Fantasy series, Nomura began to develop the story further. When choosing the Disney worlds to include in the game, Nomura and his team tried to pick worlds that had distinctively different looks. They also tried to take into account worlds with Disney characters that would be interesting. Though they had few restrictions on which worlds they could use from the Disney franchises, they tried to remain within each character's boundaries set by their respective Disney films." `

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