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  1. Viewing Profile: Topics: Aquaberry

Aquaberry

Member Since 27 Mar 2016
Offline Last Active Apr 20 2017 01:31 AM

Topics I've Started

Square Enix CEO Yosuke Matsuda weighs in on simultaneous worldwide releases, new games,...

11 April 2017 - 09:29 PM

In a recent interview with Nikkei magazine, Square Enix CEO Yosuke Matsuda commented on the company's future sales strategies, including the intention to focus on simultaneous worldwide releases and the Nintendo Switch.

Simultaneous worldwide releases

Matsuda is of the opinion that Final Fantasy XV sold 6 million total physical and virtual copies worldwide (as of January 10, 2017) in a relatively short period compared to previous Final Fantasy games due to its simultaneous worldwide launch. He commented that as the European and US markets tend to continue their sales long term, Square Enix is planning to maximize the life time values of their games through updates and DLCs.

Matsuda observed that simultaneous worldwide releases are an important aspect of marketing, as gamers will want to play a new game as soon as possible and may even lose interest if the game's international release is delayed. He said that it is therefore important for the company to decrease those delays, especially for RPGs and the action/adventure genre, as, due to their emphasis on narratives, they are difficult to sell abroad unless released simultaneously.

Matsuda is also showing interest in gamers sharing gaming experiences over social media such as YouTube. This has become more relevant to Square Enix's sales strategy as they expect their consumers to share gameplay videos and create a "buzz" to lead game titles to become more noticeable.

When asked about the necessity of cultural changes in games, Matsuda replied that Square Enix games are appreciated for retaining their own cultural originality.

Lastly, Matsuda reflected on taking advantage of the emerging market in countries such as Saudi Arabia, United Arab Emirates, Mexico, and especially India, where the once negative perspective on video games has been changing steadily.

The Nintendo Switch and other platforms

Following up on new platforms such as the Nintendo Switch and Microsoft's Project Scorpio this year, Matsuda believes that having more platforms is good for content creators. Square Enix is in fact increasing its interest in the Nintendo Switch in particular. The company has already released a few titles on the console and announced more future releases. Matsuda remarked that in addition to developing new titles for the Switch, the company would also like to port existing games to the console. He mentioned that while Nintendo may propose amazing ways to "switch" certain game characteristics, Square Enix aims to make games that will leverage the functions of the Switch following their own creative paths.

Matsuda also commented on the smartphone game business, mentioning that Square Enix's smartphone titles released in the beginning of 2016 struggled in general due to the market having matured beyond the existing templates used to create those games. He also listed other issues such as limited storage capacity. He stressed that the company will need to research its competitors and figure out how to make their games different and engaging.

Lastly, regarding Virtual Reality, Matsuda thinks that the focus is not to make a game specially for VR, but rather to use VR as a factor to make games interesting.

What do you think of this rundown of Square Enix's future strategies, and how do you think it will affect future Kingdom Hearts titles? Would you like to see a worldwide simultaneous release of Kingdom Hearts III, or Kingdom Hearts games ported to the Switch? Let us know below!

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"Welcome to Kingdom Hearts" - New promotional spot released for Kingdom Hearts...

06 April 2017 - 03:14 AM

A short video titled "Welcome to Kingdom Hearts" has been released by Square Enix to promote Kingdom Hearts HD 1.5 + 2.5 ReMIX, which is out now in all countries. You can watch the video in English below, and in other languages on the official Kingdom Hearts YouTube channel:


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Kingdom Hearts 0.2 Birth by Sleep -A fragmentary passage- Aqua Play Arts Kai final prod...

04 April 2017 - 08:40 AM

AmiAmi has added a listing for the Kingdom Hearts 0.2 Birth by Sleep -A fragmentary passage- Aqua Play Arts Kai, with pre-orders starting on April 5th, 12am JST. The figure was previously shown at the New York Toy Fair and Nuremburg Toy Fair in February, where the release date was first revealed to be July 2017. The figure has a listed price of 13.824 yen, with AmiAmi advertising a 29% discounted price.

The final product pictures reveal that the figure will not only come with the Play Arts Kai base, optional hand parts, and the Rainfell Keyblade, but also the Master's Defender Keyblade.

UPDATE: Square Enix is now accepting pre-orders on the Square Enix Japan store for 13,180 yen (about $120 USD) and the figure is set to be released on July 8th, 2017. It's currently unknown when it will be available in the North American store.

You can view pictures of the figure below:

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Kingdom Hearts II Riku Static Arts Gallery will be released on July 29th, 2017; pre-ord...

04 April 2017 - 08:09 AM

Pre-orders for the Kingdom Hearts II Riku Static Arts Gallery figure will be starting soon at AmiAmi on April 5, 2017, 12am JST. Its listed price is 5,184 yen, with AmiAmi offering a 29% discount.

A prototype for this figure was previously in display at New York Comic Con 2016.

The figure is due for release on July 2017 in Japan.

UPDATE: Square Enix is now accepting pre-orders in the Square Enix Japan store for 4,940 yen (about $45 USD) and the figure is set to be released on July 29th, 2017. It's currently unknown when it will be available in the North American store.

You can view pictures of it below:

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Kingdom Hearts Orchestra - World Tour - album up for pre-order; releasing April 14, 2017

12 March 2017 - 11:11 PM

Square Enix have announced that the Kingdom Hearts Orchestra - World Tour - album is now available for pre-order on the Square Enix Japan E-Store. It will be available on the E-Store for a limited time only. The album will release on April 14, 2017.

The album was previously announced to be amongst merchandise merchandise exclusive to the events, along with the concert guide, Keyblade baton, and Kingdom Hearts Orchestra t-shirt, wallet, and purse.

The Square Enix E-Store also features the Kingdom Hearts Orchestra - World Tour - T-shirt and purse among recommended items, with a listed release date of May 8, 2017. However, clicking on them leads to an error page.

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The Kingdom Hearts Orchestra - World Tour - officially began on March 10, 2017, with its first show in Tokyo, Japan. Check out the upcoming show dates and locations here!

Will you be attending any of the shows? If you're attending the London show on March 24th, don't forget to come to our pre-concert #KH13MeetUp!

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